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Augie March are an Australian Pop music and indie rock band formed in 1996 in Shepparton, Victoria. Since 2001 the group consists of vocalist and rhythm guitarist Glenn Richards, lead guitarist Adam Donovan, bass guitarist Edmondo Ammendola, drummer David Williams, and keyboardist Kiernan Box. Box had replaced Robert Dawson, the band's piano player since March 2000, who died in January 2001.
Augie March's first full-length album, Sunset Studies, was released in 2000. It was critically acclaimed and received four ARIA Music Award nominations in 2001, which won Engineer of the Year for Chris Dickie, Chris Thompson, Paul McKercher and Richard Pleasance. Critics, both in Australia and the United States, also lauded its 2002 successor, Strange Bird. The group's third album, Moo, You Bloody Choir (2006), reached number 10 on the ARIA Charts. It provided the lead single, "One Crowded Hour", which attained critical acclaim and provided their highest position on the related singles chart at number 29. The album and single were nominated for six ARIA Music Awards in 2006, while Moo, You Bloody Choir won the Australian Music Prize for that year. Having achieved mainstream success, the band toured Australia and the US through 2006 and 2007.
In 2008 they released their fourth album, Watch Me Disappear, which reached number 4. Although commercially successful it received less favourable critical reception. Augie March disbanded in late 2009 and reformed in mid-2014. They have released three studio albums since their resumption. The band's distinctive musical style is directed by main songwriter, Richards. His lyrics draw critical acclaim for their poetic style. The band's music is variously described as intricate, lush, and dense, acting as a backdrop for Richards' complex vocals.
Augie March relocated to Melbourne before their first performance in Brunswick at a friend's visual art exhibition. In 1997 they were signed to Ra Records (rooArt subsidiary distributed by BMG). Augie March's first extended play (EP), Thanks for the Memes, was produced by Victor Van Vugt (Beth Orton, Nick Cave). The five-track EP was released in January 1998. Despite positive reviews it received little airplay. It was re-released in mid-2003 with an additional track, "300 Nights". Greg Lawrence of Worldwide Home of Australasian Music and More Online (WHAMMO) observed that the six-track version displayed, "dynamic arrangements, an endless lyrical depth and the ability to rock with intensity." In 2007 Williams described his surprise that they had found a producer, due to their obscure music, which at the time they considered, "hip and cool, and intellectual."
Augie March followed with their second EP, Waltz, in August 1999, which was produced by Richard Pleasance (Deborah Conway, ). The EP included "Asleep in Perfection", which became the most requested song on Australian Broadcasting Corporation's rage program. The song was nominated for Breakthrough Artist – Single, and Pleasance for Producer of the Year, at the ARIA Music Awards of 2000. The band toured Australia, including to Perth, and their popularity increased through word of mouth. BMG offered Augie March a recording contract, which they accepted.
Sunset Studies critical reception was generally positive; Noel Mengel of The Courier-Mail said that on the album, "songs of quiet reflection, starkly beautiful melodies and intimate poetry collide on the canvas without a thought to sales graphs or what radio program directors might think," while AllMusic's Jack Rabid told American readers "it's worth the effort to track down the, particularly for those who think there are no more musical craftsmen out there." The album earned the ARIA Award for Engineer of the Year for 2001, and received nominations for Producer of the Year, Breakthrough Artist – Album and Best Cover Art for Sam Hickey's work. Of the album's six engineers, Pleasance, Paul McKercher, Chris Thompson and Chris Dickie qualified for the ARIA Award for best engineer. McKercher and Pleasance, as well as the band, were named producers. Of the singles released from this album, "There Is No Such Place" was their most popular, which was listed at number 47 on the Triple J Hottest 100, 2001 listeners poll.
Preparations for a follow-up to Sunset Studies were disrupted on 2 January 2001 when Robert Dawson died in a two-car collision near Bairnsdale, Victoria, the other driver also died. Dawson's death had a significant impact on the band, especially on Richards who was writing for their second album, Strange Bird. However, it is not mournful; Richards described it as optimistic and humorous. Melburnian Kiernan Box (ex-the Blackeyed Susans) joined the group on harmonica, organ, piano and piano accordion. The band produced Strange Bird independently; Donovan said this worked to their advantage as they felt more comfortable in their own studio, and that as a result Strange Bird was a better album than Sunset Studies, though the band's debut album was "probably received better by our fans." In response to previous complaints about misinterpretations of Richards' Sunset Studies wordplay, Augie March included a lyrics booklet with Strange Bird.
Strange Bird was released by BMG as the band's second studio album in October 2002. It was also released by spinART Records in the United Kingdom in that month. It was re-released in the United States in September 2004. Strange Bird reached number 34 on the ARIA charts, while its lead single, "The Vineyard", peaked at number 31. Augie March undertook the Strange Bird Tour around Australia. The critical response to Strange Bird was largely positive, and by the following June, Williams was mystified. He explained to Rip It Up!s Scott McLennan, "I could see a few holes in the album and I'd say, 'how come no one else has picked this up?' I stopped reading our album reviews for a while." Reviewers, however, focused on the positives; Guy Garvey in The Independent said "My favourite of the year is Augie March's Strange Bird", while David Fricke wrote in Rolling Stone of "luxuriant melees of chiming guitars, mountain-stream voices and keyboard grandeur." Donovan told Beat Magazines Karen Conrad that the band found it hard to take the "flattering" reviews too seriously, "if we did our heads would explode or overinflate."
In the interim they released a DVD, Drones & Vapid Ditties, containing live performances and music videos, in mid-2004. Moo, You Bloody Choir, according to Triple J, was inspired by the streets of Melbourne. Upon completion of the initial recording sessions, there was a six-month delay before release, as Augie March added finishing touches. In March 2006, Moo, You Bloody Choir, appeared and they received critical acclaim and mainstream success. The album spent 21 weeks on the ARIA Albums Chart top 50, peaking at number ten. The album was certified platinum in Australia. Its lead single "One Crowded Hour" reached number 29 on the ARIA Singles Chart.
Work by Augie March was nominated for six more ARIA Music Awards in 2006, including "One Crowded Hour" for Single of the Year. Contrary to media speculation, the band did not win any further ARIAs. The group were also popular with national youth radio listeners as "One Crowded Hour" topped Triple J Hottest 100, 2006 poll. The album was nominated for the 2006 J Award. A 2008 The Australian poll ranked "One Crowded Hour" at No. 10 on their best Australian song of the past 20 years list. Online: Print:
Augie March's musical abilities were acknowledged when Moo, You Bloody Choir won the second annual Australian Music Prize in 2006 for "the most outstanding and creative Australian album released in the past year." Ammendola told Drum Medias Andrew Street that this award was more significant than an ARIA: it is "nominated on the grounds of music, and the art of it – not necessarily record sales." The band used the A$25,000 prize money to fund their second US tour. Richards explained that they had no expectation of a US breakthrough and if this second attempt was not successful, they would not try again.
Augie March played in Los Angeles and New York in May 2007. In August of that year, Moo, You Bloody Choir was released in the US via Jive Records. Additional US shows followed, where they were praised by local media. Joe Tangari of Pitchfork Media called it a "crime" that the band had not broken through in North America earlier, though AllMusic's Ben Peterson remarked that Strange Bird was a higher quality album than its follow-up. Despite the Australian success of Moo, You Bloody Choir, much of the group's post-album touring was backing other artists. They played shows supporting the Aliens and Andrew Bird in the US, before returning to Australia to open for Crowded House. Richards said the band's status as an opening act, rather than head-liner, was a challenge—their intention was to win over the main act's fans. He described the Aliens tour as depressing; they played different types of music and attendances were small. Augie March had a prime slot at the 2008 Big Day Out.
Richards was now expected by Sony BMG's agents to produce a quality follow-up, they persisted with, "Richo, have you got a single? Do you have singles? Please, do you have singles?" Much of the writing for their fourth album, Watch Me Disappear, took place while touring the US, which Richards argued minimised the band's opportunities to be creative. In 2008 they began recording at Neil Finn's Auckland studios; and followed with studios in Melbourne, Sydney and Los Angeles. The band worked primarily in New Zealand to get away from distractions in Melbourne and focussing on recording.
Augie March worked with producer, Joe Chiccarelli, who took a significant pay cut after declaring his interest in their music. According to Richards, the production occurred with "a fair bit of friction." Ammendola was critical of Chiccarelli's style and the short time they spent in the studio. The recording process also took its toll on relationships within the band. Ammendola declared, "It tore us to bits. It was really really shit, we're slowly patching up now." After uploading the album's title track on their website for free downloading, Augie March announced their "proper headline tour of their homeland," where they would play music from that album. The album was released in October 2008 and its reception was mixed compared with its predecessors. Patrick Donovan of The Age wrote, "You get the feeling that it will please more than just their mates and old fans," but Bernard Zuel of The Sydney Morning Herald felt it was "an album that no doubt will polarise fans." Watch Me Disappear entered the ARIA Albums Chart at number four – their highest position.
Augie March played at the Melbourne Cricket Ground on 14 March 2009 for Sound Relief, a multi-venue rock music concert in support of relief for the Victorian Bushfire Crisis. The event was held simultaneously with a concert at the Sydney Cricket Ground. All the proceeds from the Melbourne concert went to the Red Cross Victorian Bushfire relief. Appearing with Augie March in Melbourne were, Bliss N Eso with Paris Wells, Gabriella Cilmi, Hunters & Collectors, Kasey Chambers and Shane Nicholson with Troy Cassar-Daley, Jack Johnson, Jet, Kings of Leon, Liam Finn, Midnight Oil, Paul Kelly, Split Enz and Wolfmother.
In July 2009, "One Crowded Hour" was voted number 59 by the Australian public in Triple J Hottest 100 of all time. That same month, the band undertook the Watch Me Set My Strange Sun You Bloody Choir tour, where they played every state capital and many regional towns, performing each of their four albums. In December 2009 the band went into hiatus. Richards released his first solo album, Glimjack, in 2010.
In November 2023, Augie March collaborated with Romy Vager and released a cover of Nick Cave and the Bad Seeds' "Henry Lee".
Richards' passion for poetry and literary studies again stood out on Strange Bird. John D. Luerssen of Rolling Stone said "poetry aficionado Richards puts his own literary stamp" on the album, and James Christopher Monger of Allmusic said the album contained "pastoral beauty, labyrinthine arrangements, and breathtaking prose". Pitchfork Media's Joe Tangari described the album as "so stuffed with ideas and instruments that it's wont to rupture from time to time". This was both a positive and negative criticism; Tangari complained that at times "there is a surplus of sound", but also said that the combination of the first two tracks—"The Vineyard" ("slow beauty") and "This Train Will Be Taking No Passengers" ("a wailing rockabilly psych raver")—was an excellent set-up. Derek Miller of Stylus Magazine called the opening trio—the third song being the "simple acoustic guitar and arcing piano" of "Little Wonder"—bewildering, and that the album remained consistently as such throughout. PopMatters' Zeth Lundy described Richards' wordplay as frenzied, and said the "refined, worldly wit" on Strange Bird was striking.
Where Strange Bird was brimming with musical content, on Moo, You Bloody Choir Augie March were more simplified, while still maintaining some of the critically acclaimed aspects of their music. Ammendola considered their third album, led by "One Crowded Hour", to be significantly different from their previous releases. Chad Grischow of IGN wrote of "lush, mesmerizing music meld with gorgeous melodies brought to life by Richards' rich vocals that wrap themselves around each instrument". In The Sydney Morning Herald, Bernard Zuel argued the album was more subdued; "the tempos and the arrangements are a little quieter and simpler". Richards' lyrics, however, still drew praise; "he writes with a 19th-century novelist's ear and a Dylanesque tongue". Miller of Stylus also touched on the fact that " Moo is as direct a shot as you'll ever get at Augie March", but that it was nonetheless a "refining and continuation" of the band's work thus far. Shirley Halperin, writing for Entertainment Weekly, said the album featured "smooth, emotive vocals mingle with soaring melodies that'd make Paul McCartney proud". Dan Raper of PopMatters said the lyrics to "One Crowded Hour" were poetic, citing the lines "Well put me in a cage full of lions / I'll learn to speak lion / In fact I know the language well", as well as the "full and glorious" chorus;
Watch Me Disappear was Augie March's most mainstream pop work to date, described as a further distillation of the band's earlier, even more complex, music. Richards considered it to be more streamlined than their early work, despite their attempts to maintain a sense of spontaneity. Zuel also noted a removal of much of the backing instrumentation which had acted as "clutter" around Richards' vocals on earlier work. Scott Podmore wrote in the Herald Sun that the album did not have a standout song or an instant appeal but that it was "a slow burner that takes time to get to know you, but once it does, it's a friend for good". Triple J reviewer Jenny Valentish argued that multiple songs from the album could take the place of "One Crowded Hour" as "likely to become wailed for and misquoted at festivals". She noted a "commercial potential" for the album, despite its more disconcerting and confrontational content.
The band, and especially Richards, are noted for their perfectionism. In a post- Sunset Studies interview with Grok magazine in 2000, Williams criticised the song "The Good Gardener (On How He Fell)", to which the interviewer noted "the Augie March perfectionism ... a slavish, romantic, almost passionate pursuit". This meme continued throughout Augie March's career; following the release of Moo, You Bloody Choir, Richards said he was not truly happy with anything he had produced so far. Ammendola agreed, and added that the band considered Moo, You Bloody Choir the weakest of their first three albums, and Sunset Studies the best. Richards later stated that he considered Watch Me Disappear his best album yet. Andrew Murfett wrote in The Age that for Augie March, "creative tension, adverse circumstances and perfectionism seem to go hand in hand".
Over the years, the band have built up a loyal audience, who enjoy frequent and repeated attendance at Augie March shows. Glenn Richards has stated that this has been a great asset to the band. "We have a pretty great fan base" Richards said "they get it".
! |- | 2015 | "A Dog Starved" (Glenn Richards) | Song of the Year | | |-
|- | rowspan="2"| 2000 | Augie March & Richard Pleasance for Asleep in Perfection | Producer of the Year | |- | "Asleep in Perfection (Waltz)" | Breakthrough Artist - Single | |- | rowspan="4"| 2001 | rowspan="4"| Sunset Studies | Best Cover Art | |- | Breakthrough Artist - Album | |- | Producer of the Year | |- | Engineer of the Year | |- | rowspan="6"| 2006 | rowspan="3"| Moo, You Bloody Choir | Album of the Year | |- | Best Group | |- | Best Rock Album | |- | rowspan="2"| Paul McKercher and Augie March | Producer of the Year | |- | Engineer of the Year | |- | "One Crowded Hour" | Single of the Year | |- | 2007 | "The Cold Acre" (director Ben Saunders and Germain McMicking) | Best Video | |-
|- | 2006 | Moo, You Bloody Choir | Australian Music Prize | |-
|- | 2007 | Augie March | Best Band | |-
|- | 2014 | themselves | Double J Artist of the Year |
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